The "maison" JOIA

The Story

The Know-how

Fine art is that in which the hand, the head and the heart of man go together.

John Ruskin

Founded in 1998 by Jean-Pierre MOREIRA, JOÏA is primarily about passion for Art in all its forms, in particular for Jewellery.

Based in Lyon, birthplace of the French jewellery, JOÏA is driven by maintaining and develop a know-how recognized throughout the world for its quality.

For more than 15 years, JOÏA has established its reputation with national and international clients. Today, several brand names in jewellery use our skills and expertise.
Rigour is the key motto of our workshop.

Our name, reminds of dynamic jewellery, and reflects his translation from Old French : «joy».
JOÏA creations celebrates the charme of all women wearing them : daring lines, elegant and feminine curves, the finesse of details...

We offer a tailor-made and personalized Piece for all kind of women, extrovert or discreet.

The design, the balance in volume, the fine choice of diamonds and colored stones are all key factors that characterize our collection.
JOÏA has more than 30 employees who combine their talents in jewels creation : from raw materials to the finished product.

Today there is a touch, a style typically JOÏA.

By maintaining and improving traditional Jewellery production methodologies, and by respecting ethical, social and environmental core values we have been able to obtain the EPV (Entreprises du Patrimoine Vivant), Joaillerie de France, and No Dirty Gold certifications.
They ensure quality and authenticity.

We are attached to represent with professionalism and seriousness this traditional and noble profession.

Our know-how, attested by the RJC, meets the expectations of our clients both in creativity and quality.